To sell more, sell more easily and sell more often, invest in Insurance Marketing Insights monthly print newsletter.   It is the best industry-specific marketing, advertising and salesmanship publication available in the U.S.  Subscribers enjoy features like:

MARKETING MASTERY: Every month features an article which translates successful marketing know-how into industry-specific examples and application.  Here are some recent titles:

• How to Craft an Effective Lead Generation Ad
• When is a Lead Not Really a Prospect?
•  How to Double the Value of Your Advertising Dollar
•  Why Your Website Stinks for Lead Generation 
• How to End Persistency Problems Despite Rate Hikes
• What Is Your Unique Selling Proposition?
• How to Mine the Gold In Other People’s Lists
• How Will Your Ideal Prospect Find You?
• What Is the Single Greatest Marketing Advantage?
• What Is the Worst Number in Marketing?

THE MILLION-DOLLAR MESSAGE: Every month includes an article by Dan S. Kennedy and other great marketers and motivators.  Here are some recent titles:

• How to Get Rich in Un-Rich Times
• If You Want More, Make Yourself More Valuable
• If Your Income’s Not Where You Want It, There’s a Reason
• How Money Is and Isn’t Made
• The Not So Secret Recipe
• Get Out of the Alligator Pit
• Mastering Your Inner Game
• The Salesman and the Bean Counter
• Ads or Articles, Which Get Read More?

GUEST EXPERTS (Marketing and Salesmanship)

Expand your horizons and improve your marketing with a healthy influx of fresh Ideas on marketing, advertising and sales from featured guest experts.  Here are some recent titles:

• Adverting is Multiplied Salesmanship
• The Use of Samples in Selling
• Sell Scarcity to Make a Difference
• Publicity Stunts
• Three Principles of Successful Agent Marketing
• 27 Secrets of Compelling Writing
• To Sell More, Tell Your Full Story
• Make Your Website the Go-to Source
• Pretty Ads Don’t Work
• Three Killer Secrets for Closing the Sale
• 21 Early Warning Signs a Prospect is Willing to Buy
• 14 Absolutely Unbreakable Laws of Selling Success
• A Dollar, Ambition and Opportunity (for Sales Success)
• When You Answer a Prospect’s Objections, Avoid Two Words
• Effective Selling Through Gap Analysis

CONTENT INCLUDES COLUMNS LIKE:

• WTF (What’s That For?)
• Marketing Mistakes
• Advertising Adventures
• On a Personal Note
• Freebies and Offers (I arrange for freebies and special offers from expert marketers – books, CDs, reports, webinars – ALL FREE or really, really cheap!)

For only $.27 cents a day you can have the best industry-specific, how-to-market newsletter delivered to your mailbox.  There is zero commitment to continue; you may cancel any time.  Get ten jam-packed issues a year (no July or December issues.)  $97 annually OR 12 payments of $9.70

Never received Insurance Marketing Insights? Get a free sample issue on us!